Marketing Lead
Job Type : Permanent, Full Time
Salary : £30000 – £33000/annum
We're on the lookout for an individual who wants to push the boundaries and strives to do more. Someone who likes the idea of being creative and doing things differently. Pair that with good attention to detail, strong organisational skills, and a thirst to drive performance and this role could be the one for you.
Data Enrichment and Analysis:
Expand existing data sets by sourcing relevant contacts within our core verticals in Ireland.
Analyse collected data to identify trends, patterns, and potential opportunities.
Segment and target contacts for new business prospects.
Track and manage leads, ensuring timely follow-up and nurturing.
Collateral Creation:
Initiate personalised communication to generate interest and engagement.
Develop content, including GIFs, images, surveys, videos, infographics, and blog posts.
Schedule content to enhance brand awareness and engagement.
Assist in producing captivating marketing materials for the Irish market.
Support broader Kelly teams with appealing collateral to drive sales and increase candidate attraction.
Build B2B campaigns tailoring messaging and strategies to resonate with the local audiences, promoting our solutions and verticals.
Build a strong presence through various marketing channels to maximise outreach.
Digital and Social Media Management:
Oversee social media platforms and increase following.
Create and execute effective marketing campaigns to reach the target audience.
Innovative Thinking:
Generate unique ideas to differentiate the business from competitors in Ireland.
Contribute creative strategies that set the Kelly apart in the market.
Website Content Development:
Update and ensure website content aligns with the brand's messaging and objectives.
Use SEO to optimise and improve the Kelly website.
Sales Support:
Research sales triggers to equip the Sales team with actionable information.
Provide insights that enhance MQL/SQLs and increase revenue conversion from collected data.
Recruitment Advocacy:
Support team with the marketing collateral needs.
Showcase new approaches to reshape recruitment.
Competencies
Drives Results
Consistently achieving results, even under tough circumstances.
Business Insight
Applying knowledge of business and the marketplace to advance the organisations' goals.
Strategic Mindset
Seeing ahead to future possibilities and translating the into breakthrough strategies.
Builds Effective Teams
Building strong identity teams that apply their diverse skills and perspectives to achieve common goals.
Skills & Qualifications
Strong data collection, analysis, and segmentation abilities.
Exceptional written and verbal communication skills for personalised messaging.
Creative thinking to devise innovative marketing strategies.
Proficiency in content creation across a range of formats.
Experience managing digital and social media platforms.
Familiarity with website content upkeep.
Collaboration skills to work with cross-functional teams.
Adaptability to tailor campaigns for local markets.
Multi-channel marketing expertise, including email and social.
Enthusiasm for disrupting traditional recruitment norms.
What Kelly Services can offer you
25 days annual leave which increases each fully completed holiday year up to 30 days
Bonus structure
Life Assurance & Permanent Health Insurance
Option to join Private Medical Insurance
Pension
Great working environment
Kelly Services are an Equal Opportunities employer and welcome applications from all suitable qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. Kelly Services is acting as an Employment Business for this role.
Kelly Services are acting as an Employment Agency in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's . For information regarding data protection at Kelly, please visit the Kelly website and have a look into the Privacy Statement.
As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age
More Information
- Address Birmingham, West Midlands
