Events Marketing Executive

Events Marketing Executive

Job Type : Permanent, Full Time

Salary : £26000 – £30000/annum + bonus

The Job:
We are looking for a Marketing Executive to take ownership of the digital aspects of our events marketing campaigns in order to drive leads, increase registrations and broaden their overall reach.
Reporting into the Marketing Manager, they will work closely with other marketing stakeholders to deliver events marketing campaigns as well as supporting the overall brand marketing strategy.
The ideal candidate will be organised, innovative, passionate about developing engaging digital marketing campaigns and able to deliver under pressure with high attention to detail. They will need to juggle a high level of concurrent campaigns and develop close relationships with internal stakeholders. It is ideal for an ambitious individual looking for the next step in their career.

The Responsibilities:
– Deliver marketing campaigns to meet registration, award entries, attendance, and
brand awareness goals
– Build engaging event websites that clearly communicate the proposition, USPs,
features and benefits, and secure conversion from prospects to registrations
– Develop email templates and campaigns that are innovative, engaging and action
– Own the social media accounts for events, developing both event specific and
brand-wide campaigns to increase awareness of products and engagement
– Manage and update the main events listing page ensuring all events are featured
and up-to-date
– Work with design team to ensure consistent application of branding across all
digital channels and collateral
– Implement reporting and A/B testing into all campaigns to ensure continual
development and learning
– Utilise design tools to develop digital assets to be used by sponsors, speakers, and
other stakeholders to promote events
– Execute PPC/retargeting campaigns, monitoring and tracking results
– Work collaboratively with wider marketing team to review and make
changes/improvements to digital campaigns to ensure customer engagement and
conversion is optimised

The Candidate:
– Minimum 1-2 years' experience in a B2B events marketing role
– Good knowledge of Content Management Systems and HTML
– Highly skilled and passionate about social media with experience of using LinkedIn
and Twitter for marketing outreach and brand building
– A track record of delivering against KPIs
– Experience with email marketing from set up through to deployment
– Highly organised, strong attention to detail, with the ability to work in a
deadline-oriented environment
– Ability to work independently, coordinate multiple priorities, and meet multiple
deadlines and high volume with a proactive approach
– Knowledge of Pardot an advantage

Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone

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