Account Manager/Senior Account Manager 5 views

Account Manager/Senior Account Manager

Job Type : Permanent, Full Time

Salary : £30000 – £42000/annum

Overview of the Role

As an Account Manager for our client, you are at the heart of the client services team, ensuring the successful delivery of the campaigns we create for our clients.

You are required to understand the strategic business goals of your clients and play a key role in developing and implementing experiential and content marketing campaigns that answer these requirements. You will be expected to manage all the elements of a campaign that lead to successful delivery, with an excellent understanding of best practice ways of working.

You will be required to manage multiple campaigns at once, and in conjunction with your Account Director, take full accountability for successful campaign delivery within budget and profitability targets. You will be expected to understand how a campaign should be measured, and you will be required to report and present on your campaigns to our clients.

You will work in a team with up to two direct reports, as well as working with colleagues in different departments across the business in a range of agency tasks. You need to have a good understanding of how other departments work and your role in managing them to achieve best results. You need to be excited and motivated by the events industry and be actively interested in the latest industry and cultural trends that inform our creativity. You will have a duty of care to ensure our work is undertaken in a time-efficient and effective way to meet exacting client servicing standards.

Key Objectives –

Putting Clients First

Deliver excellent and consistent client service at every touchpoint, aiming to exceed their expectations with each campaign and making them eager to continue to work with us – both in their current roles and potentially beyond.

Lead by Example

Be at the forefront of a team that acts with integrity, empathy and a pride in the work they achieve – you will play a key role in setting agency culture.

Be Bold and Innovative

Strive for big, colourful thinking in all aspects of our work, ensuing you are a problem-solver who can anticipate and plan around and through challenges.

Be Accountable

Take accountability for decisions made and be prepared to explain them both internally and externally. You are the keeper of the commercial performance of your account and need to show senior leaders how it is performing.

Be Positive

Demonstrate resilience, focus and positivity – the events industry can be demanding; you will show colleagues how to turn challenges into opportunities, keep a sense of proportion and how to tackle adversity with a smile.

KEY RESPONSIBILITIES

Client Servicing

• In conjunction with the Account Director, you are responsible for the implementation and day-to-day management of client campaigns.

• Ensure excellent, concise and timely client communications, including but not limited to critical action paths, contact reports and feedback.

• Manage client expectations on timelines, budgets and scope ensuring that projects are delivered on time and to budget, and that scope creep is effectively managed.

• On small to medium projects, you may have sole ownership of the campaign and will need to manage communications with your client accordingly.

Campaign and Project Management

• You will play a crucial role in receiving new campaign briefs and responding to them in collaboration with senior team members and department heads – you play a key role in ensuring project proposals are feasible and costed according to supplier quotes, as well as briefing relevant departments to include their input.

• Once a new project is won, it is your responsibility to apportion resource and set up the required timelines and project management infrastructure to ensure excellent delivery. These could include:

Project budgets

Critical action paths and milestones

Department briefings and planning sessions (production, talent, finance)

Supplier appraisal and contracts

Financial administration: Pos, billing schedules

Status reports

Measurement, reporting and evaluation documentation and debriefs

Case studies, PR material and award submissions

You will be the administrative centre of any campaign and will ensure tasks are performed on time and with a high attention to detail.

• You will be expected to develop a staffing brief and training session in conjunction with the talent department.

• You will be expected to be present in the field at the live campaigns you manage.

• It will be your responsibility to lead or assist on the evaluation of campaigns and demonstrate how they have performed in terms of return on investment and against the measurement metrics you have agreed with the client.

Marketing and Industry Knowledge

• You will work to develop your knowledge about the marketing mix and an appreciation of how experiential and brand experience can integrate with BTL and ATL marketing techniques.

• You will have an “always on” approach to learning both about your clients’ businesses and the marketing industry they operate in – you will be expected to share your discoveries and knowledge with the wider team and your own client base.

• Keep up to date with industry trends and develop specialist skills where required, visiting industry events, competitor showcases and other relevant live activity – it will be your responsibility to share your knowledge and discoveries with team members to ensure a culture of education and growth.

Financial and Commercial Skills

• Be accountable for all project budgets that you run and achieve agreed profit margins.

• Maintain oversight and tracking of all project financials, ensuring you are following internal accountancy procedures and informing senior management of any major changes to forecast.

• Ensure POs are raised in a timely manner and that our billing terms and conditions are agreed to.

• Maximise campaign budgets, monitor team and department spend and look for ways to achieve increased profitability.

• Nego􀆟ate best rates with suppliers and ensure you follow company procurement procedures in collaboration with best practices set by senior management.

• Ensure you have accurately forecasted internal spend before presenting any completed budget to client.

• Ensure the prompt reconciliation of projects within the appropriate financial year

Management and Motivation

• Manage and motivate direct reports by se􀆫ng clear and consistent expectations and KPIs, and measuring and feeding back on their professional progress through regular meetings. Concerns should be flagged to your Account Director and collaborative action agreed if there are challenges or your direct report is underperforming.

• Be visible to your direct reports and wider agency colleagues, this includes taking an active role in agency socials and huddles to define and lead on company culture.

• Be aware of company HR policies and procedures.

• Take accountability for you team and ensure a culture of respect, trust and mutual learning. Understand the Agency's values and ensure that your team always understand and apply them to their work

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