Content Manager 35 views

Content Manager

Job Type : Permanent, Full Time

Salary : £35000 – £45000/annum

A well-established and global marketing and technology company based in Glasgow and with offices in London and India is on the hunt for a Content Manager. They’ve won many awards along the way, but what really matters to them is delivering excellent campaigns, making clients happy and creating a happy and engaged workforce.

The business is at the forefront of what they do, in both its approach to marketing and its commitment to offering its team the best opportunities. The culture is one of teamwork, transparency, and authenticity where they ensure the team is well looked after, has rewarding and fulfilling careers, and ultimately enjoys coming to work.

The Role:

Reporting to the Product and Strategy Director, the Content Manager will be responsible for all content on a high footfall site in North America focused on retail investors. The Content Manager will plan and deliver the content strategy, including the creation, curation and publication of topical and contemporary content and other thought leadership articles that are highly optimised for SEO.

In this proactive role, the Content Manager will research the market in order to source recommendations for new content ideas that will help deliver the message as well as brief content writers on desirable articles and manage their workflows.

Responsibilities:

Create and maintain the content strategy and writing style across owned channels.

Develop a strong understanding of the product, service and associated revenue drivers within the business.

Manage the content planning and delivery process.

Manage the content operations around delivery for client campaigns alongside organic content articles for the website.

Set up publishing and merchandising content assets via CMS and other systems.

Manage a team of writers ensuring all content is of the required standard, and in line with the wider content objectives.

Become a storyteller by creating compelling content that shows thought leadership.

Utilise analytics data and other insights to measure effectiveness and support growth in audience, user engagement and revenue.

Support the forecasting process and internal/external business performance updates.

Provide clear analyses to senior management and translate those findings into strategic recommendations.

Develop and monitor measurements, highlighting trends and explaining the causes of unexpected variances.

Research the industry for competitive intelligence to improve our proposition.

Requirements

3+ years as a content manager or senior role in a content team

Experience creating or significantly contributing to a successful content strategy for a high football website.

An exceptional writer, with exposure to creating compelling content for websites, whitepapers, blogs, infographics, reports, e-books and other content marketing assets.

Commercially focused and results-driven with a demonstrable data-centric, analytical approach.

Deep working knowledge of SEO and content marketing best practices, trends and techniques to SEO-optimise pages, improve rankings and drive traffic and repeat visitors.

Experience establishing and maintaining guidelines and governance processes for all facets of content management and content marketing.

High-level understanding of content’s role in shaping the user experience.

Hands-on experience with social media channels and executing content marketing across social media platforms.

Experience with building strong, influential and collaborative relationships within both internal and external teams.

The Benefits:

The business has exceptionally high levels of engagement across the team, with only an attrition rate of 3% between 2019 and 2020. Beyond this, the business also ensures that on top of great culture and work-life balance, employees are offered a competitive salary and benefits package.

Hybrid working model

33 days holiday (including 8 Public Holidays) rising to 38 depending on length of service.

A day’s additional leave on your Birthday.

A day’s additional leave for Wellbeing.

Buy/sell holiday scheme.

Commitment to annual salary reviews for all team members.

Accredited training and personal development plans.

World-class HQ with complimentary daily fresh fruit and breakfast bar.

Regular company socials.

Private healthcare insurance and pension provision.

Cycle to work scheme.

Prosecco time, beer fridge, and complimentary soft drinks.

Charity, social and wellbeing committees led by the team.

Apply below for immediate consideration or get in touch with Fraser Gillespie.

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