Marketing Manager
Job Type : Permanent, Full Time
Salary : £40000 – £60000/annum
Title: Marketing Specialist, Events
Reports to: Global Marketing Manager, Events
Salary: £40,000 – £60,000 DOE
Location: Remote working (occasional visit to the Canary Wharf, London office)
Opportunity at a Glance
The Marketing Specialist, Events is responsible for the successful implementation of Event Marketing Campaigns in-line with the global marketing approach. This person will be responsible for performing end-to-end campaign management, project management, and ensuring a high level of consistency across regional and global events. As well as supporting with the global B2B approach and sponsorship promotions.
This is a fun and fast paced position that will suit someone who is dynamic, creative and willing to take on challenges in an agile business with big goals.
Key responsibilities include:
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Campaigns – Development of end-to-end campaigns for events. Including marketing direction, briefing the design team, social media, EDMs, brochures and paid media.
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Copywriting – The ability to write convincing copy for campaigns that sells. Strong research skills are a must, so that we can write marketing copy that delves into what our events cover.
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B2B marketing – Supporting the global B2B marketing approach for events.
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Stakeholder engagement – work with a large range of internal and external stakeholders to ensure all aspects are delivered on time.
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Sponsorship – Supporting the global sponsorship marketing promotion campaign. Including promotional material and campaigns on sponsorship offerings.
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Global harmonization – Support the global approach to marketing events – ensuring guidelines are adhered too while recognizing local nuances.
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Customer experience – Enhance and strengthen the live experience (both in-person and virtual) for all events – ensuring the experience is continuously improved).
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Creative vision – Develop design briefs and work with internal brand team to implement, ensuring design requirements are scoped and delivered on time.
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Project management – Manage project-based tasks for global events, event launches, and other promotional campaigns.
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Reporting – Produce and deliver reports (written/verbal) on various aspects of events
Key requirements:
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Bachelor’s degree required in marketing, communications, or equivalent experience required
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Minimum of 5 years of experience working in a Marcomms role, preferably in Finance industry
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Demonstrated Conference/Events Marketing experience
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Project management experience, with evidence of consistent delivery to fixed deadlines
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Exceptional attention to detail, enthusiasm and initiative, and ability to bring fresh ideas into marketing campaigns
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Proficiency in Microsoft Office Suite, specifically Microsoft Word, Excel and PowerPoint.
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Proficiency in Oracle Eloqua, Salesforce and understanding of basic CRM strategies and practices.
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Fluent Written and Spoken English
More Information
- Address London
