Marketing Data Analyst
Job Type : Permanent, Full Time
Salary : £40000 – £45000/annum
Based in Loughton, Essex our highly successful client is seeking a Marketing Data Analyst to join their team on a permanent, hybrid-working basis, with 3 days required in the office per week.
This job would suit an experienced Marketing Data Analyst or a data analyst who has worked closely with functions in a business who is looking to move up the ladder. This person will be responsible for managing the day-to-day operations of the Data Department, sending and reporting on email campaigns and data capture, as well as have an active role with ongoing development of SCV database, e-mail marketing, data hygiene and data collection. They must be able to demonstrate experience of strategically monetising data and highlighting the monetary impact their decisions have made.
This company are a multi-award winning events and publications business, who have an impressive portfolio of high profile events with their role being to promote and drive audience numbers to each event. This company has seen huge success largely driven from their commercialisation and improvement of the data analytics function and are now looking for a talented individual to take this on further.
The successful individual will be a commercially aware, strategic thinker who sits across the whole business, helping and advising the Marketing Managers (and wider teams) to get the best from their data and bringing ideas of how to grow their audience across all platforms (visitor/readers/newsletters/emails), which in turn will improve and make their data more valuable. A critical element to this job is understanding how making decisions from the data analytics and trend analysis impacts the effectiveness of the company's work – including being able to put a monetary figure to these changes. You will have strong attention to detail, ideally previous management of a small team and a good understanding of Data Law and procedures. Strong Excel experience is critical and good knowledge of Google Analytics would be preferential.
Job responsibilities:
Manage the day-to-day operations of the Data department
Sending and reporting on email campaigns
Managing the relationships with external agencies and software providers (Adestra, ESCO, etc)
Plans and implement development changes at suitable times
Extract, transform and load (ETL) between data sources and databases with required system formatting
Keep processes up to date and integrated with any new data laws
Encourage the development of the staff in your department
Manage the department budget and expenditure
Act as the main contact for direction and recommendations on adhering to data protection regulations and e-privacy regulations, and how they impact the company
Provide recommendations and knowledge to other departments around the business
Document and record all process conventions
Act as the main contact for direction and recommendations on adhering to GDPR regulations and how they impact the company
Comply with all ICO best practices
Creating data preparation automation
For more information about this role or any other Marketing Data Analyst jobs in Loughton, Essex please don't hesitate to contact us in confidence or visit our website.
Every application will receive a response as this is the recognised working practice at MRK Associates.
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More Information
- Address Loughton, Essex
