Digital Lifecycle Marketing
Job Type : Temporary, Full Time
Salary : £250 – £330/day
Digital Marketing Lifecycle Manager
Location: Horseferry House, Horseferry Rd, London SW1P 2AW
Day rate: £250 PAYE/ up to £330 per day Umbrella.
Duration: 3 months to start with, starting ASAP.
TATE are recruiting for a Prestigious Fashions Brand to work as a Digital Marketing Lifecycle Manager.
Overview of the job role
The digital marketing cycle stems from the idea that every digital campaign experiences five stages of 'life': setup & strategy, implementation & traction, conversion, expansion and viral growth.
Job responsibilities:
Develop and execute the marketing lifecycles strategy, incorporating best practices and innovative approaches to engage our target audience.
Collaborate closely with cross-functional teams, including technology, IT, design, copy, Customer Service and Client Engagement and marketing teams, to ensure omnichannel and effective lifecycle campaigns.
Lead two coordinators whilst partnering with the Senior Digital Customer Marketing Manager and the other manager to create a collaborative and highly productive and fulfilling environment for the wider DCM team.
Utilise your expertise with ESP (Email Service Provider) platforms to implement and optimize email marketing programs.
Leverage data-driven insights and analytics to implement new journeys and continuously improve lifecycle campaigns across acquisition and retention programs.
Monitor key performance and provide regular reports and presentations to share with key stakeholders and teams, presenting campaign results, insights, and future strategies.
Conduct in-depth analysis of campaign results, identify trends, and develop actionable recommendations to enhance future initiatives.
Collaborate with the design and copy teams to develop compelling and visually appealing email templates, ensuring brand consistency and a positive user experience.
Prepare and deliver presentations to key stakeholders, communicating campaign results, insights, and future strategies. What skills are we looking for?
To sum up on the below we want to find someone with experience in managing customer centric communication campaign and programs.
Strong experience in email lifecycle programs and CRM, additional experience in messaging channels prefer.
Data capture and contact acquisition (digital and through physical initiative) experience would be great to.
Ability to work with technology team and drive roadmaps and projects.
Able to understand data and communicate results and insight.
Strong communication skills, able to formulate clearly strategies and plans. If this sounds like something you have the experience for and are interested in, then APPLY NOW!
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application
More Information
- Address City of London, London
