Senior Marketing Manager – Events, Remote
Job Type : Permanent, Full Time
Salary : £40000 – £45000/annum + bonus + benefits
Senior Marketing Manager – Events, Remote
Up to £47000 + 10% bonus + benefits
UK Remote – Flexible Working – North America Events
My client is a B2B digital media and events organization working across summits to the Tech, Digital Marketing & HR space. As part of the next phase of growth they are seeking an experienced, enthusiastic and results-focused Marketing Manager to market a portfolio of events for our B2B media/event company. This is a perfect role for an Events Marketer who wants to take the next step in their career and enjoys a great amount of flexibility in their working hours.
After facing the ultimate test of transitioning to virtual events during the pandemic, there could not be a more exciting time to join their company. Equipped with a new level of innovation and a dynamic hybrid event structure, the client is now in a crucial stage of growth and is scaling the business. You will have an unparalleled opportunity to help make this a reality. You will have a direct influence on the trajectory of the business through the marketing of our conferences and the management of all marketing activities related to your event portfolio. Be a part of our growing team and share in the success!
KEY RESPONSIBILITIES:
* Staying current and identifying new trends and technologies in the marketing space including digital applications and technologies – to optimise spend, performance and customer experience.
* An expert and brand steward for assigned sectors, providing deep industry and marketing knowledge across the marketing mix
* Create and execute an overarching omnichannel marketing strategy for delegate acquisition and sponsorship lead generation for your portfolio of events. This includes utilizing a mix of CRM, social, content marketing, paid media, public relations and partnerships to drive inbounds and qualified sales leads across conference campaigns
* Revenue responsibility: Plan, organize and direct your campaigns to stay within budget and maximize revenue at every stage
* Conduct market research to build buyer personas and identify the target market to secure a senior-level audience for sponsors and partners as a key priority
SKILLS:
* 4+ year experience in a B2B conference/event marketing position
* Track record of developing successful marketing plans and achieving KPIs
* Showcases strong project management, organizational, decision-making, analytical and problem-solving skills
* Deadline-driven and can manage time effectively and independently
* Team player who is comfortable working with and gaining commitment from personnel across different functional groups
* Bachelor’s Degree or Advanced Diploma in Marketing, Communications or Advertising is an asset
* Data analysis/data building/lead generation
* Delegate and sponsorship marketing strategies
* Marketing campaign management (reporting, tracking, KPI delivery)
* Experience with marketing automation tools such as HubSpot, Google Analytics, and Zoom Info would be advantageous.
If you're an ambitious, results-driven individual with experience in a conference producer/ content producer role, we invite you to apply. #Senior Marketing Manager #Marketing #MarketingManeger #EventsMarketing #EventsMarketingManager #ConferenceMarketing #ConferenceProduction #Events # B2BEvents #Conferecne #Media #FinanceEvents
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