Digital Marketing Specialist
Job Type : Permanent, Full Time
Salary : £25000/annum
Digital Marketing Specialist Job purpose:
* Increase customer satisfaction & brand loyalty: Ensuring premium customer treatment, personalised care and very quick response rates
* Ensure seamless channel integration and a consistent, unique digital environment and experience for customers, prospects and fans
* Ensure that the entire online appearance of the Centre is maintained to a high standard and fits with the overall brand and marketing strategy
* Generate leads from social activities, service related touch points and increase showroom traffic through targeted invitations: Focus on digital customer communication informed by customer data and insights held
* Provide a positive and engaging overall online customer experience
* Processing of social leads: Ensuring a timely and sufficiently detailed processing of leads to decrease the number of dormant leads and customer acquisition costs
* Provide an efficient response time: React quickly to all customer/ prospect queries in a professional and brand adequate manner
* Ensure a consistent communication and brand strategy (on- and offline): Ensure digital showroom media and local content are aligned
Digital Marketing Specialist Roles and Responsibilities
* Work with Centre marketing colleagues (Sales & After Sales) with overall online marketing strategy and in close alignment with manufacturer guidelines
* Create a unique digital brand experience ensuring channel integration
* Ensure that all channels are maintained with the same content (content adjusted to individual target groups)
* Manage online business platforms
* Customer guidance: act as an online concierge to ensure customers are assisted and directed to the appropriate place or person e.g. online configurator, Porsche Finder, Porsche Pro (for product queries), or the showroom.
* Work in close collaboration (or in combination with a Porsche Pro) to quickly and accurately respond to product and technology related questions (giving the impression of an "Online Product Genius")
* Update and maintain the dealers web page, social media channels with the latest and interesting content and ensure that essential information is always kept up-to-date. e.g. address data, team members, etc.
* Spread all marketing activities online across all available channels (tailored to individual target groups)
* Photograph and video new and pre-owned Porsche to Porsche standards and load onto the website in a timely manner
* Involve and engage the customer: E.g. initiate a quiz or photo / video contest to generate customer insights
* Establish online brand communities (e.g. organizing community events and social media groups)
* Monitor and respond to online customer comments (e.g. social media posts, reviews) in a timely, professional and brand adequate manner
* Ensure that complete customer data is maintained in a high quality in the CRM system (e.g. in coordination with the CRM team)
* Measuring of Online Marketing Activity
* Verification of the impact/reach of marketing activities (advertising, events, etc.)
* Provide dashboards on KPIs for Management
* Track efficiency of all online channels and activities based on KPIs (e.g. ROI, followers, likes, comments, reach) and adapt activities accordingly
* Generating leads via social media channels
To be considered for the role of Digital Marketing Specialist you must have:
* The ability to manage multiple campaigns with multiple stakeholders simultaneously
* Strong copy-writing skills and impeccable attention to detail
* A professional attitude to work, and is someone who takes responsibility
Experience using CMS systems, Adobe Creative – Photoshop and InDesign as well as social media marketing experience to include Facebook, Instagram, LinkedIn, TikTok and other platforms would be advantageous.
Click to apply now to be our new Digital Marketing Specialist
More Information
- Address Exeter, Devon
