Digital Marketing Executive PPC
Job Type : Permanent, Full Time
Salary :
We are looking for a Digital Marketing Executive (PPC) to join our Digital Marketing Team at Pavers at either our Head Office in York(YO26) or in our Leeds City Centre office (LS1). This is a full-time permanent role in which the ideal candidate will be responsible for driving customer acquisition and customer retention across the marketing mix for our successful family owned and run retail business. We offer hybrid working(1 day per week) and flexible start and end times.
We are in the final stages of moving our digital advertising from agency based to entirely being inhouse, having already transition the PPC, Paid Social and Affiliate activity to our inhouse digital marketing team. This role will not only be fundamental in completing this transition but, will also provide the opportunity to take ownership and manage an exciting portfolio of accounts, utilising the latest cutting-edge marketing technologies. The ideal candidate will be responsible for over £2m of digital marketing budget, however with ambitious plans to more than quadruple turnover in the next 5 years we envisage this budget growing very quickly.
The ideal candidate will be ambitious individual and have at least 1 years’ hands-on experience running PPC & Paid Search campaigns (ideally in the retail/fashion sectors) and managing budget exceeding £2m p/a. The role has great potential for personal career growth as the department grows and would suit an ambitious person with the willingness and aptitude to expand their knowledge across the wider marketing mix.
Main duties of our Digital Marketing Executive (PPC)
PPC campaign management across the Pavers and Jones Bootmaker brands across UK and international territories – maintain GAds campaigns, keyword research, campaign set up with daily monitoring, efficiency, and conversion focus
Optimising of shopping, Pmax keyword and video (YouTube) based campaign types
Management of Paid Social Media advertising campaigns (UK & international) – including campaign creation and optimisation, retargeting and asset optimisation
Management and optimisation of Affiliate campaigns in the UK and internationally
Reporting to the Digital Marketing Manager. You will liaise with and help develop the wider paid media strategy
Have a proactive test and learn philosophy
Experience of optimising campaigns to keen business KPIs
Experience implementing the latest optimisation technologies and techniques to optimise channel performance
Reporting of campaign/channel performance to senior stakeholders on a weekly/adhoc basis
Briefing requirements for online advertising assets with product and seasonal updates in line with best practices
Monitor and report on online activity and recommend changes to the paid activity
Identify new and innovative ways to market to new customer groups, identifying new customer recruitment/customer acquisition opportunities. Investment for new ideas is actively encouraged and significant funds are available to support this. Ideas are the constraint not the investment
Requirements to be our Digital Marketing Executive PPC
A strong working knowledge of paid search specifically GAds, Shopping, Microsoft Advertising & YouTube
Minimum of 1 years’ experience working in digital marketing (Agency or client-side)
Google Ads certification is a must and Google Analytics certification is ideal, but not essential
A working knowledge of the full Google marketing suite including Gads and Google Analytics (UA/GA4) is essential. Experience of other Google platforms such as SA360, DV360, CM360 would be desirable, but is not essential as training will be provided
A solid working knowledge of paid social media platforms (Facebook, Twitter & Pinterest) would also be highly desirable
A good working knowledge of the major analytics programs – specifically Google Analytics
Excellent time management skills and highly organised
Be open minded, adaptable, intelligent, and open to change
Display a ‘can do’ attitude and be willing to help the wider marketing teams
Be proactive and be constantly learning new technologies and marketing methodologies.
Strong stakeholder management skills
Willingness to share knowledge and expertise with the wider marketing team
Display personality and humour, with a professional and positive attitude
High level of attention to detail
Advanced MS Office skills
Pay & Benefits you will receive as our Digital Marketing Executive PPC:
Salary: up to £28,000 depending on experience plus;
Generous Staff Discount
Free Onsite Parking
Hybrid working (1 day per week) and Flexible working
Discretionary bonus
Holiday Entitlement (Increases with service)
Company Contribution Pension
Access to RetailTRUST (Wellbeing & Financial Support)
Access to the Pavers Foundation: employee-led grant application and charitable giving scheme
Access to learning & development through Pavers Academy
About Us
Pavers Shoes is one of the UK’s leading shoe retailers. Established in 1971 we remain family owned-and-run, and also own and operate the Jones Bootmaker and Herring Shoes brands. Together we have over 170 stores in the UK and Ireland, and over 1,500 people in our ever-expanding family. In 2020 we were voted one of the Top 20 Retailers in the country to work for (Retail Week/Glassdoor), were recognised in the Sunday Times’ Top Track 250, and also won Best Footwear Retailer (Multiple) at the Drapers Awards.
We are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you the better service you will provide our customers. We always try and do the right thing by our people.
We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over £2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to all our colleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact. Since 2021 we have been fully carbon neutral, and we also have one of the largest solar arrays in the North-East of England on our warehouse generating clean energy. Because every year we give a percentage of our annual profits to our Foundation, our overarching aim is to be financially successful, but to achieve this in an environmentally and socially responsible manner.
If this sounds like the kind of business you’d like to know more about, we’d love to hear from you – please apply today for the role of Digital Marketing Executive PPC
More Information
- Address Leeds, West Yorkshire, United Kingdom
