Content Executive 12 views

Content Executive

Job Type : Permanent, Full Time

Salary : £25000/annum

Content Marketing Executive – Required for a longstanding organisation based in Twekesbury,
Overview of the Role
A top 100 UK insurance broker with offices in Tewkesbury, London and Liverpool, this company employs around 100 people across three operating companies.
This role will be responsible for the development of all creative content across all platforms, including website, email, social media channels and also offline content to drive brand awareness and broaden our audience.

Responsibilities
The role will entail:

Managing and developing agreed Tone of Voice across all creative copy for all customer and prospect communications
Managing and maintaining, working with the Marketing Manager, brand copy style for three brand websites
Developing product knowledge to be able to write regular weekly blogs on insurance, financial, government related topics as well as helpful hints for the contractor market and freelancers across multiple industry sectors
Writing marketing messages to influence prospects and renewing customers at different stages of their buying journey – online or offline
Planning, curating and overseeing development of surveys/online newsletters/brochure copy
Supporting marketing team and wider business in creative writing (case studies, web pages, blogs, emails, video storyboards, presentations)
Skills and expertise

Demonstrable career history showing content writing experience
Good understanding of how to write SEO rich content is essential
Insurance or Financial Industry experience would be advantageous, as would web page copy writing experience
Experience within an SEO team or digital agency advantageous
Ability to translate technical information into easy to digest copy essential
Understanding of the concept of the buyer's journey, persona's, sales funnel
Good proof-reading skills to assess and QA external blog writing by freelancers
Good time management to plan, brief, assign, QA and deliver new blogs on a weekly basis using external writers
Able to write from an internal brief and maintain agreed creative styles
Personal Attributes

The ideal candidate will be:

Supportive – able to treat all stakeholders with fairness and respect.
Spirited – act fast, move swiftly and act decisively with energy and open mindedness.
Smart – using knowledge of the business to anticipate needs and offer solutions.
Strong – able to manage multiple stakeholders, with tenacity and attention to detail.Hours 37.5 per week / Hybrid
Salary 25k

Kelly Services are acting as an Employment Agency in relation to this role. Should you choose to apply, your information will be processed in accordance with Kelly's . For information regarding data protection at Kelly, please visit the Kelly website and have a look into the Privacy Statement.

As an Equal Opportunities employer we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age

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