Strategy and Activation Account Manager
Job Type : Permanent, Full Time
Salary : £33000 – £37000/annum
A global agency who are passionate about helping their clients create Meaningful Brands by reimagining valuable experiences. Smart thinking around enhancing consumer experiences means that they deliver more measurable, meaningful moments between brands and people. This business calls this Mx (Meaningful Media Experiences); thinking about how they connect consumers to the right content in the right context.
The blue-chip client list including: ABB, Credit Suisse, Philips, Maersk, De Beers Jewellers, Hermès UK, 3M, Gemfields and Faberge.
The Role:
Working as part of the international team, this is an opportunity to truly focus on growing the business and to manage a portfolio of international and UK clients currently within the luxury and home electronics categories. You’ll be expected to help manage a best in class service for our clients, as well as develop innovative solutions for their business needs. You’ll be expected to support the senior account team, develop strong industry and internal network relationships in order to manage day to day activity, whilst developing junior team members and advocating for the agency within the London agency market.
Mx Manager
Mx roles are core to taking us back to the craft of media. Focussing on client problems and media solutions and strategies; reducing emphasis on administration you are the Guardians of working through the Mx System and the subsequent delivery to clients.
All rounders who can have well informed client conversations; channel neutrality and brand, performance, [content] skillsets geared towards the needs of the clients. A focus on the discipline of media experiences with accountability into the Chief Planning Director and Managing Partner.
The Mx Manager is a key role in the Big 6 making sure that you support the Mx Partner and Mx Director to ensure each of your clients has the optimal Mx in place. The role sits between strategy and activation in the Mx System and is the point where the strategy is translated into a Media Experience (Mx) for clients.
Behaviours
This person is still learning, they should be hungry to be learning every new channel and developments in all media channels. They should be curious about the worlds of business, audiences, marketing, comms and media. They should care about whether their clients and colleagues care about the importance of Mx. They should want to improve our Mx responses every time a brief lands.
Specific Roles and Responsibilities
Support the identification of overall strategic requirements based on client and brief with the Mx Partner and/or Mx Director. Support the creation of optimal Mx, defined as: Mx = Connection x Context x Content
This should be achieved through:
Helping to identify and define target audience(s) built out from APT in conjunction with other tools e.g TGI
Budget allocation across channels based on audience and objective e.g. Spectrum
Learning how to allocate budget with specialist knowledge on econometrics and attribution
Inputting into recommendations on optimum context based on client, brief and strategy
Inputting into recommendations on optimum content based on client, brief and strategy
Delivery of overall schematic and articulation of how channels work together
Inputting to development of a measurement framework including KPIs and methodology in conjunction with specialists
Once the Mx has been created, you will then be responsible for creation and presentation of the story that sells this into the client. From here you will then need to:
Create the brief (inc. supporting material) and work out how best to share with relevant internal specialist teams
Work with Mx team to act as quality control on detailed plan recommendations to ensure that they deliver against Mx and overall strategy
Along with your specialist team, present back your detail response to brief for approval
From here you will be responsible for the delivery and optimisation of your Mx plan, ensuring your client is fully aware of the progress and performance of your plan. You will be responsible for:
Meeting with specialists and/or direct media partners to debrief on approved plan
Add all planned bookings on to MMS as soon as the plan is approved and the PO tracker is up to date
Complete digital trafficking sheets and submit to AdOps, follow up with any required QA
Receive creative from client and QA to ensure they meet specifications
Once AdOps have created tags, share with specialist teams for set up
QA content Social Calendars for Socialyse to set up campaign
Work with Specialist teams to ensure to project managed to live date
Confirm once live with specialists and QA this matches with the AdServer
Confirm with the client the campaign is live
Digital daily pacing, pulling adserving reports and update internal team pacing docs to flag where there may be any under / over pacing of campaigns
Weekly reporting, collating all specialist reports and adding analysis of the overall campaign to share with the client. Ensuring we cover off performance against plan, under / over delivery, as well as optimisations to achieve KPIs.
Support specialist teams with insights and recommendations for in-flight optimisation
Provide insightful post campaign evaluations
Reconciliation of digital spend and adserving on a monthly basis on MMS
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