Social Media and Marketing Executive 34 views

Social Media and Marketing Executive

Job Type : Permanent, Full Time

Salary : £45000 – £50000/annum

Social Media and Marketing Executive
COLT Brands Limited consist of; FIYAH, Kovered, Aurora London and Bestvenn.
About the Social Media and Marketing Executive Role
This role is an excellent opportunity for a marketer who is looking to grow their career within a thriving young company. Collectively, you will have a great wealth of knowledge within ecommerce and marketing.
As part of a small team, you will have a direct influence and be responsible for the growth of the brands in terms of revenue, profitability, and brand value.
Reporting to the Ecommerce Manager, this Social Media and Marketing Executive role will be responsible for, but not limited to, the below:
* Manage the email and social content calendar
* Create exciting email content and engaging social copy
* Ensure all copy and messaging is consistent and in line with company brand guidelines
* Responsible for the management and growth of the email database and social channels
* Monitor, track and analyse, providing weekly reporting and analysis on channel performance
* Aid in continual customer and competitor research
* Generating A/B tests for email campaigns with an aim to improve KPIs
* Improving email KPIs including; open rate, click through rate, conversion rate and conversions
* Improving social KPIs including; engagement, followers, traffic, conversion rates and conversions
* Maintain a strong focus on driving relevant traffic to the websites and increasing conversions
* Manage and respond to our social communities and developing discussions on social posts
About You as a Social Media and Marketing Executive
* Minimum of 2 years experience within a similar role (ecommerce is preferred)
* Experience with Klavio (beneficial but not required)
* Good understanding of using customer data and within GDPR guidelines and segmenting
* A well rounded knowledge of Facebook, Instagram and Pinterest
* Excellent copywriting skills
* Working knowledge of Google Analytics
* Analytical skills with working knowledge of excel
* Strong attention to detail
* Highly organised
* Work well within a team
* Positive and enthusiastic, willing to learn
* A sound commercial instinct
* Capable of working within a fast-paced environment

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