Senior Global Media Manager

Senior Global Media Manager

Job Type : Temporary, Full Time

Salary : £72000/annum

An exciting opportunity has arisen to join a world leading global organisation! Our client, a blue chip FMCG company with brands such as Walls, Persil, Magnum and Knorr, are currently seeking a Senior Global Media Manager (Home Care)) to be based in Blackfriars, London (Currently this role will be WFH). This is a full-time temporary role for a period of 12 months (Maternity Cover), working 36.25 hours, Monday-Friday. Ideally looking for a start date of 17th May 2021. This role is up to £72,000 per annum, depending on experience.

JOB PURPOSE

U/L is on target to achieve the huge ambition to double the size of its global business, whilst doing what is right for consumers, community and the environment. To remain on track, we must reach the right people and the right number of people as a priority by creating robust strategies that enable holistic channel planning and facilitate authentic and relevant brand communications, in order to drive growth.

The Media Team is critical in creating value from media investment through innovation, creativity, collaboration, strategic development and flawless execution of plans.

DIMENSIONS

The Senior Global Media Manager drives global holistic communication strategy planning for U/L's largest global brands within Home Care e.g., Dirt 4 Good, Domestos and Comfort. Additionally, the Senior Global Media Manager oversees the work of the global media communications planning agency team to drive implementation of robust, holistic communication planning frameworks and tools tapping in relevant centres of excellence resource from the wider agency organization.

PURPOSEFUL BRANDS:

The Senior Global Media Manager drives the role of purpose in holistic communication plans, ensures right focus, channel and format choice and investment split aligned with key markets goals.

IMPROVED PENETRATION

The Senior Global Media Manager drives global/local collaboration within the media function and ensures strong disciple in media planning, implementation and adequate funding.

IMPACTFUL INNOVATION

Pioneer new media solutions that unlocks incremental business growth in line with Clean Future Home Care Growth Strategy

DESIGN FOR CHANNEL

The Senior Global Media Manager drives holistic comms planning excellence to full funnel thinking across all activities. Scaling up Performance Marketing efforts.

RESPONSIBILITIES

Provide daily media expertise as the primary Media Business Partner to Global Brand teams on evolving communication channel plans for global brands.
Craft Brand Engagement Architectures (BEA) for global brands including comms portfolio planning, budgeting recommendation as well as specialty sectors including Audiences, Innovation, Performance media and Search.
Embed best-in-class media thinking that drives growth agenda for Home Care – special focus on role of Purpose in holistic comms planning, and Performance Marketing requirements
Develop and cascade Home Care Global comms strategy in market and ensure strong compliance and adoption of principles and sufficient media investment to ensure growth
Support all Big innovations across global brands across multiple markets by designing strategy and implementing media in line with global and key market goals.
Ensure agencies are set for success and provide guidance to agencies that give excellent standards of service and thought leadership.
Work closely with local media teams to drive global best practice in initiatives and land communication plans
Collaborate with CMI, Finance and Digital Transformation on streamlining efforts for more effective and efficient deployment of Comms strategy and BMI investment
Design and deliver capability and upskilling sessions for global Home Care teams

ALL ABOUT YOU

Minimum 6 years' experience in Media, Marketing or Digital required.
Background with media partner or in media, marketing or digital agency preferred.
Excellent communication skills to influence and negotiate with a broad range of global partners, senior internal stakeholders and agencies.
Strong collaboration and support skills that encourage multi-stakeholder projects to thrive
Experience with large and small size brands and various business models [DTC; Ecom;]
Strong digital know-how and experience required.
Strong analytical skills that turn data into insights.
Working knowledge of emerging markets, and working at a regional or category level desirable

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