Senior Digital Performance Executive

Senior Digital Performance Executive

Job Type : Permanent, Full Time

Salary :

This is a newly created role designed to deliver first class customer centric digital performance and marketing services to the global portfolio.

Dennis has launched a digital growth programme in its pursuit of a diversified revenue portfolio with a significant focus on increasing and enriching first party data sets and utilising new and existing digital products and services to generate new recurring reader revenues. This role is central to delivering against new targets around first party data capture and nurture.

* Lead the next-best-action (NBA) and CRO programmes on content sites for your brands, encouraging our digital readers to consume more content, register, subscribe, sign up to a newsletter and more;

* Working with the NBA team, use data driven insight to design, implement and monitor tests for your titles, making data-driven decisions to continually improve performance against our KPIs;

* Plan and deliver effective content marketing campaigns across relevant channels, including but not limited to social channels, SEO, Programmatic, Display and remarketing

* Monitor live tests and work with the NBA team to prioritise the test queue;

* Liaise with Brand Marketing Managers for copy and creative approval;

* Plan new tests in line with key business objectives;

* Use available analytics reporting to identify articles to promote onsite and in paid marketing campaigns;

* Brief copywriters and designers to create ads;

* Build, launch and optimise ad campaigns in Facebook, Twitter and other relevant platforms;

* Meet with internal stakeholders to report on performance and plan future activity;

* Work with external agencies to manage activity on relevant channels;

* Report and forecast performance and spend against monthly and quarterly targets and budgets

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