Senior Digital Marketing Performance Executive 2 views

Senior Digital Marketing Performance Executive

Job Type : Permanent, Full Time

Salary :

Reporting into the Head of Digital Performance

This position is designed to deliver first class customer centric digital performance and marketing services to the portfolio.

The successful candidate will be tasked with the day-to-day management and implementation of this customer centric digital strategy. Working closely with many parts of the business including Direct Marketing, Ad Operations, BI, research and central services teams

* Working across Dennis departments and with our key agency partners, implement next-best-action and CRO programmes on our content sites, encouraging our digital readers to consume more content, register, subscribe, complete a lead gen form or other

* Day-to-day management of our DMP, Permutive, supporting primarily for our Subscriptions business but offering support to our Advertising & Demand Generation business areas as required

* Supercharge customer registration journeys, orchestrating the means of collecting and utilising our first party data

* Working closely with our Product Management teams and our partner Zephr, collate use cases from Dennis and formulate clear briefs for experience development, outlining testing criteria and performance hypotheses

* Liaise with our Design & UX teams to build/evolve new experience components onsite such as reg walls, email pop-ups etc and manage our day-to-day development schedule to ensure experiences are prioritised and activated promptly

* Work with the Product team to calibrate feature development, build and activation;

* Utilise our DMP to data-mine and advance segmentation and personalisation for subscription marketing campaigns, evolving the operational segmentation model that allows us to identify and target digital readers based on status, engagement levels and other traits and behaviours determined by referral channels / device / demographics etc

* Create actionable customer segments that can be used for targeting on and off platform and assist the Digital & CRM Marketing teams by building server-to-server connections with primary platforms such as Facebook, Google and Selligent to target nominated segments

* Use the audience segmentation model to support campaign development and roll out as standard across our brands

* Support the Head of Digital Performance and Digital Performance Director in development, rollout and optimisation of paywalls across relevant brands

* Support the Head of Digital Performance and Digital Performance Director in building digital reader engagement models (based on the concepts of recency, frequency and value/volume)

* Provide accurate reports and insight suitable for Senior-Manager level consumption. This should include monthly and quarterly reporting to the business on segmentation performance and adoption of the DMP company-wide

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