Senior Brand Manager (m/f/x) 3 views

Senior Brand Manager (m/f/x)

Job Type : Permanent, Full Time

Salary :

Purpose:

In this position, you will play a fundamental role in driving our repositioning towards the trusted transactional marketplace in the UK.

Team:

You will work alongside other team members from a diverse set of expertise: Paid Performance Marketing, CRM, Partnership & Marketplace Operations, Product Management, Graphic Design, Data Analysis, and Customer Success.

What you will do:

* Together with the CMO you build our brand strategy for the UK market and create an annual brand calendar, taking the Shpock brand to the next level

* Based on our annual and quarterly company objectives you develop our media strategy and buy media in collaboration with a media agency

* You drive our repositioning from a local to a transactional marketplace by driving transactional supply and demand and building strong brand equity in our core market UK

* You supervise the execution of our brand strategy on online and social media channels and execute effective brand communications

* You maintain the brand integrity of the Shpock brand across paid, owned, and earned channels

* You are responsible for our competitor and consumer insights analysis and translate your insights into a strong positioning for Shpock, creative planning and briefing to our graphic designers

* You collaborate closely with team members across the company, like our CRM, Product and Paid performance Managers, to make sure our brand is reflected in everything we do

* You conceptualize and execute brand and direct response campaigns to drive both awareness and conversion within our target audiences

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