Paid Media Manager
Job Type : Permanent, Full Time
Salary : £38000 – £45000/annum
PAID MEDIA MANAGER
The Role
This independent agency are looking for an experienced Paid Media Manager to join their growing digital team in Colchester, Essex. The person filling this role will be an integral part to the growth of the paid media department, implementing processes and structure in line with objectives, targets and company ethos.
You will lead their paid advertising marketing team, drawing on over 5 years of experience in order to support and manage client accounts.
Experience building successful paid strategies alongside overseeing the execution of these strategies, ready to build on an already in-depth understanding of paid media channels, including Facebook, Google Ads and LinkedIn. The candidate will have an interest in keeping on top of updates and changes to the digital landscape alongside looking to support the paid ads team, sharing industry knowledge and providing training where necessary.
As a strategic thinker, you will be ready to analyse campaigns for a range of clients, suggesting improvements to optimise campaign performance and reach targets. Gaining an ongoing understanding of each client and their business to suggest effective optimisation of the strategy, alongside presenting reports directly back to clients and building on these relationships.
Duties and Responsibilities
As a Paid Media Manager, you will be part of a tightly-knit team. Your duties will include:
Leading and supporting the implementation of their client's paid marketing strategies, with a particular focus on social advertising campaigns across a range of channels.
Examining correlations between prospecting activities, revenue, and budget.
Measuring and continuously optimising their client's paid social campaigns using vendor-specific dashboards i.e. Google Analytics, Google Data Studios, Google Cloud, Facebook's analytics and attribution platforms.
Researching and testing partnerships with new vendors to expand their clients reach and/or lower cost-per-acquisition.
Collaborating with marketing teammates to maintain a consistent brand voice and message across all paid programs, for multiple clients.
Crafting landing pages and lead-gen forms to distribute through relevant paid programs.
Coordinating, supervising, training and inspiring members of their paid marketing team.
Staying up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution and programmatic media buying.
Monitoring market intelligence and keep track of competitor movement and market situation.
Experience using data visualization tools such as PowerBI and Tableau a bonus but not essential.
Utilising a commercial understanding to expand business opportunities.
Managing client relationships, including expectations.
Ability to learn and adapt skills to a range of clients across a number of industries.
Required skills
To be considered for this role, you will need to demonstrate the following:
Previous experience working as a paid media manager/strategy for 2+ years.
A proven track record of successful paid social campaigns.
In-depth knowledge of social advertising channels and technologies including Facebook Business Manager and LinkedIn Campaign Manager.
In-depth knowledge of and experience implementing A/B testing methodologies.
Knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and content distribution and placement networks.
Hands-on experience in handling marketing budgets and forecasting/reporting results.
Outstanding communication, presentation and leadership skills – including both written and verbal communication skills.
Outstanding organisational and time management skills.
Ability to drive results from a team.
Strategic thinker with great analytical skills.
Benefits of joining their team
Regular team breakfasts
Team-building activities and social events
Free car parking and accessible bus routes
20 days holiday plus bank holidays
9am-5pm office hours, with one hour allocated for lunch
A bit about them
They are an award winning, independent digital agency, looking to build a team of eCommerce experts specialising in performance marketing and value creation. They create scalable campaigns designed to fill a client's pipeline, from helping to implement sophisticated tracking and targeting capabilities to building end-to-end performance marketing strategies.
They work with a growing number of industry-leading clients, including an independent men's footwear brand, a sports-based YouTube channel with over 350,000 subscribers and a local cocktail brand – no two days are ever the same!
They give you the space to stand out as an individual. You will be an integral part of their team, expected to deliver results and understand each client as an individual business with its own goals and targets
More Information
- Address Colchester, Essex
