Media and Digital Manager
Job Type : Contract, Full Time
Salary : £380 – £400/day Inside IR35
Media and Digital Manager with expert knowledge of the planning and buying processes for all media channels such as AV, OOH, Digital (Search, Paid social, programmatic, display) is required by Logic Engagements to work for our global market leading consumer goods client based in London for an 10 month initial contract.
The media and digital manager will be responsible for delivering market leading data-driven media planning & execution for several brands. Working with the Head of Culture for Media and Digital you will be working as part of a team leading our clients planning process in the UK in close collaboration with key internal stakeholders and external agency partners to build world class media plans that consistently deliver category and brand growth. This will involve:
* Acting as a holistic media expert responsible for delivering world class data-driven media plans for our clients brands that are activated brilliantly working seamlessly with your category marketing brand teams
* Influencing and building capability in order to drive effective media planning that delivers category and brand growth
* Ensuring all media plans for our brands across the portfolio uphold our global media standards
* Work in collaboration with senior stakeholders to influence media investments decisions and execution
* Leading the F23 connections planning process from brief to plan.
* Responsible for delivering best in class digital ecosystems with 100% 'no dead ends' across the digital consumer journey
* Uses and applies the appropriate use of data, insight & econometrics as part of the to create, optimise and deliver media plans that delivers market share growth YoY
* Help drive a performance marketing mindset and culture when it comes to media optimisation by owning the reporting of media performance within marketing teams
* Media leadership: ability to influence media decisions at all levels internally and externally with maturity
In order to be successful for this role you will need to be able to demonstrate the following knowledge / experience:
* Be a passionate media expert that has a deep understanding of how media works within a consumer goods business model and the P&L levers that drive growth
* Deep understanding of consumer behaviour across all media channels and an eye on the future to ensure our client is always at forefront of change
* A strong team player who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done
* 4 years+ experience in planning media on a portfolio client within a marketing/agency environment
* Proven ability to craft media planning strategies and activations that have delivered YoY growth
* Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
* Strong communication, negotiator, relationship manager, influencer and networker You are highly organised, ideas driven, motivated, solutions oriented, have good attention to detail with the ability to work calmly and efficiently to tight deadlines under pressure
This is a fantastic opportunity to secure a long term contract role with a market leading consumer goods company. To apply for this role please send in your CV and you will be contacted with further information
More Information
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