Marketing Performance Analyst – Limassol, Cyprus 2 views

Marketing Performance Analyst – Limassol, Cyprus

Job Type : Permanent, Full Time

Salary : £21400 – £34200/annum

The Role:

Do you have excellent communication skills, are a strong decision maker and solution finder? Then we want you to join our team and work with the many other talented and dedicated people in a rapidly growing, fast-paced, agile environment.

We are focusing on candidates who have at least 3 years of experience, and solid knowledge on social media platforms and their analytics tools. Very good knowledge of MS Excel at advanced level for DATA ANALYSIS / REPORTING is also a high demand.

Experience in garnering data from various platforms such as Google Analytics, Google Ads, Facebook Ads, Twitter Ads, Firebase, Google Data Studio, Media Buying etc is a must

The main responsibilities of the position include:

* Design, implement and maintain adequate reporting to monitor the company’s operations and performance

* Analyse online user behaviour and conversion data, funnel analysis and multi-channel attribution

* Perform ROI analysis to evaluate efficiency and effectiveness of different digital marketing campaigns

* Support budgeting process and goal setting across key metrics, modelling the business impact of proposed changes Interpret trends to identify business and data improvement opportunities

* Deliver action-oriented insights and best practices to further optimize the digital marketing strategy Conduct competitor analysis

* Maintain strong collaboration with internal and external stakeholders

Main requirements:

* BSc/MSc in Mathematics, Statistics, Finance or any other related field

* At least 4 years of experience in a similar position

* Experience in various platforms such as Google Analytics, Google Ads, Facebook Ads, Twitter Ads, Firebase, Google Data Studio, Media Buying etc is a must

* Advanced Microsoft Excel skills

* Strong analytical & organisation skills with high attention to detail

* Eagerness to learn new tools and technologies

* Ability to work under pressure and engage in multiple initiatives simultaneously

* SEO / SEM skills may be useful

* Excellent oral and written communication skills in English 

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