Marketing Executive
Job Type : Temporary, Full Time
Salary : £15.38 – £16.92/hour
Marketing Executive – 3 month temporary
Creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.
We have an exciting opportunity for a Marketing Executive to join our team in London working to engage, nurture and retain our client relationships.
As a Marketing Executive you will support and work collaboratively with the marketing team to promote the brand, and support the business objectives in terms of client acquisition, retention and nurturing. You will be working closely with the Marketing manager and proactively manage marketing campaigns, including email campaigns, website management, offline print collaterals and support in delivering marketing campaigns to meet commercial objectives.
Key responsibilities:
* Work with the Marketing Manager to support the marketing strategy for the exhibitor and sponsorship promotion for the clients portfolio to raise awareness and generate quality leads for the sales team.
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* Support audience and event objectives/targets for the clients Insights. Own the delivery process including sponsorship deliverables in terms of sold assets. Develop a nurture campaign for the target audience to generate sponsorship leads for the sales team.
* Plan, execute, and measure experiments and conversion tests.
* Write, edit and proofread copy for promotional materials within marketing campaigns.
* Work cross-functionally with other team members to improve the customer experience, create a fully integrated customer journey linking digital, traditional and content marketing initiatives.
* Collaborate with internal Informa teams including sales, operations and content teams as well as vendor.
Qualifications
* Educated to degree level or equivalent in Marketing or Management
* Knowledge of CRM platform and systems, data segmentation. Knowledge of Eloqua is a bonus
* Previous experience with CMS platforms. Knowledge of Adobe Experience Manager is an advantage
* Previous experience of using design tools: eg. Canva, Turtl
* Experience of managing and developing effective email campaigns aimed to generate and retain quality audience for the brand
* Solid understanding of how to analyse campaign effectiveness, recreate successful multi-channel campaigns. Ability to analyse Campaign's ROI and give recommendations to improve performance.
* Excellent organisational skills and the ability to multitask and meet deadlines
* Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
More Information
- Address London
