Copy Writer
Job Type : Permanent, Full Time
Salary : £25000/annum
Market Infra is looking for two talented copywriters to join our clients growing marketing department. This is a fantastic opportunity for a skilled writer to join a forward-thinking, rail marketing business where there’s plenty of room for growth.
As the new copywriter, you will be involved in every aspect of marketing. You will be working closely with the marketing and digital teams to produce captivating content for online and offline, including websites, brochures, social media, campaigns and general marketing collateral.
The most successful copywriter will be a quick learner with a versatile writing style and experience working under pressure to tight deadlines.
About you
Being creative is an essential skill. You will have a brief to work to, but, at the same time, you will be expected to come up with fresh, new ideas. You need to find innovative ways of interpreting the brief to hook potential clients and encourage them to buy the product or service.
It is vital that you can take criticism about your work in a positive way. As with having a thick skin, having a sense of humour always makes life easier.
It helps to be up-to-date with the latest news, views and trends in the rail industry. You should try to keep your eye on the ball, know what’s hot now and what will be the next big thing.
Key responsibilities
* You will be expected to execute briefs across all required channels and to ensure that your executions are consistent with brand equity and guidelines.
* You will be expected to operate collaboratively with the marketing team, and across all departments within the agency where required, and to produce outstanding solutions on time and on brief. Often, super-fast.
* Writing and maintaining website content (ensuring SEO tactics is desirable)
* Writing content for social media ads and marketing campaigns
* Writing regular newsletters to be sent out to client mailing lists
* Writing and sending press releases for campaigns
* Producing copy for marketing brochures
* Proof reading copy produced by colleagues
Requirements
* Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
* Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
* Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
* Maintain up-to-date knowledge of communication and client-related industry trends
* Stay updated on appropriate style guidelines and brand voice for consistency in messaging
* Competent at using WordPress CMS
* Excellent social media skills (Facebook, LinkedIn and Twitter essential)
* Writing experience for rail editorial is desirable
Our client is the UK rail industry’s leading work-winning and profile enhancement business, providing a vast range of rail business services and profile-raising opportunities for railway industry-related organisations and professionals.
Whether you need a platform from which to share your story with the wider rail industry community or support in developing your brand identity and producing compelling marketing material, there really is no better place to raise your profile
More Information
- Address WF4, Durkar, City and Borough of Wakefield
