Biddable Media Manager – Media Agency 1 view

Biddable Media Manager – Media Agency

Job Type : Permanent, Full Time

Salary : £30000 – £40000/annum

This role sits within Biddable Media, initially a team of two looked after both paid and organic search, they have since grown to become a team of 25. They also take care of YouTube, programmatic and paid social.

This is not your traditional biddable role. The biddable team are well integrated within the wider businesses and work closely with the PPC, analytics, planning and data teams. We have worked hard to break silos and ensure that we are aligning their digital media strategy with wider. This will provide the BAM with plenty of opportunities to get involved, gaining experience and knowledge of the wider digital marketing ecosystem.

In addition…

We will provide you with the necessary training for all relevant platforms, tools and systems
You will get exposure to the work and resources of other teams – creative, analytics, tech and others, in essence gaining exposure to key parts
This is a unique opportunity to play a key role in the early stages of a large project with lots of opportunity for growth
You will be able to attend all workshops and presentations organised by their partners, such as Google, Amazon, Facebook and others.
Responsibilities

Manage the cycle of a new campaign from idea to execution and reporting on performance with support from Account Director and colleagues
Work with the Search team to propose a road map for optimisation and testing
Liaise with creative teams for asset production and copywriting for email newsletters and PPC ad copy
Ensure all locally activated campaigns adhere to central guidelines
Work with media partners on strategic planning, budgeting, campaign ideation and approval on local and European level
Trouble shooting problems
Facilitate adoption of new technologies and strategies across biddable channels
Identify opportunities for testing and optimisation on biddable channels and work with the appropriate teams to roll out the tests
Enable sharing of learnings and performance insights between all central and local teams
Become the biddable lead for local clients, develop strong relationships with them through regular phone contact and email
Be a source of expertise and encourage the development of the clients’ digital knowledge
Requirements

Experience, Qualifications & Skills

Solid prior experience in a biddable media role (paid search or programmatic) and any experience in CRM marketing
Practical understanding and experience in planning campaigns on digital media
Good working knowledge of web analytics platforms (ideally Omniture, GA)
Client facing experience
Good copywriting skills would be a bonus
Experience in reporting and competent in Excel
Strong project management skills
Problem solver and a quick thinker
Flexible approach
Highly organised

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