B2B Marketing Designer
Job Type : Permanent, Full Time
Salary : £33000 – £35000/annum
Remote, primarily from home with an option to go into one of their many offices
A leading publishing company are looking for a B2B Marketing Designer to join their Product Marketing Team as a design lead for creating digital assets in support of the trade marketing strategy.
Responsibilities of the Designer:
* Participation in design discussions and provide feedback during planning and strategy meetings
* Quickly translate ideas into wireframes, mockups, and interactive prototypes
* Create digital assets (static, video, and HTML) for a range of platforms (social, display advertising, eCommerce, websites, mobile apps, etc.
* Manage the brand implementation and ensure all creative executions align with guidelines and brand voice, style and tone
* Create website assets from hero design to web animations
* Create email designs for CRM programs and coordinate the creation of email templates in HTML
* Design and develop homepages, landing pages, and email concepts
* Create and execute concepts for digital advertising
* Research industry trends to present ideas and concepts for timely digital innovation
* Test assets and optimise based on their performance
Skills and experience:
* Experience in the design thinking process
* Experience working in a collaborative team environment
* Experience working directly with developers to implement designs
* Expertise with standard digital design tools, including Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD, Final Cut Pro etc
* Working knowledge of CSS and HTML
* Photo and video editing expertise
* Strong knowledge of current digital design best practices and web production techniques
* Experience with user-centred design, rapid prototyping, and user testing
* A good understanding of visual design principles
* Proven digital content skills
* Experience creating digital assets for a variety of target audiences
* Strong portfolio showing the breadth of digital design capabilities
* Excellent knowledge of storyboarding, visual design principles and animation
* Time management skills and attention to detail
* Strong presentation skills, comfortable presenting to internal stakeholders
* Leads collaboratively, building a strong network of internal stakeholder relationships, sharing knowledge and ensuring convergence of team/specialists
They are a great employer and offer excellent benefits so do send in your latest CV
More Information
- Address Canary Wharf, Greater London