B2B Marketing Designer 21 views

B2B Marketing Designer

Job Type : Permanent, Full Time

Salary : £33000 – £35000/annum

Remote, primarily from home with an option to go into one of their many offices

A leading publishing company are looking for a B2B Marketing Designer to join their Product Marketing Team as a design lead for creating digital assets in support of the trade marketing strategy.

Responsibilities of the Designer:

* Participation in design discussions and provide feedback during planning and strategy meetings

* Quickly translate ideas into wireframes, mockups, and interactive prototypes

* Create digital assets (static, video, and HTML) for a range of platforms (social, display advertising, eCommerce, websites, mobile apps, etc.

* Manage the brand implementation and ensure all creative executions align with guidelines and brand voice, style and tone

* Create website assets from hero design to web animations

* Create email designs for CRM programs and coordinate the creation of email templates in HTML

* Design and develop homepages, landing pages, and email concepts

* Create and execute concepts for digital advertising

* Research industry trends to present ideas and concepts for timely digital innovation

* Test assets and optimise based on their performance

Skills and experience:

* Experience in the design thinking process

* Experience working in a collaborative team environment

* Experience working directly with developers to implement designs

* Expertise with standard digital design tools, including Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD, Final Cut Pro etc

* Working knowledge of CSS and HTML

* Photo and video editing expertise

* Strong knowledge of current digital design best practices and web production techniques

* Experience with user-centred design, rapid prototyping, and user testing

* A good understanding of visual design principles

* Proven digital content skills

* Experience creating digital assets for a variety of target audiences

* Strong portfolio showing the breadth of digital design capabilities

* Excellent knowledge of storyboarding, visual design principles and animation

* Time management skills and attention to detail

* Strong presentation skills, comfortable presenting to internal stakeholders

* Leads collaboratively, building a strong network of internal stakeholder relationships, sharing knowledge and ensuring convergence of team/specialists

They are a great employer and offer excellent benefits so do send in your latest CV

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